Jan 25

Jan 25 Flower Delivery - the Easy Way

If you’d like to have a year filled with flowers, there are simple things you can do to find success. One way to make it easier to have flowers in your life is to arrange for a regular delivery of flowers.

What I’ll share in this post:

Pros and cons of the traditional flower delivery system
Introduction to flower subscription box services
Details of how the flower subscription box service works
My experience with a flower subscription box service
Two flower subscription box services I recommend

Pros and cons of the traditional flower delivery system:

The ‘traditional’ flower delivery system is a method we’re all familiar with. We call the florist, order some flowers, give them the name and address for delivery, and they take care of the rest.

Pros:

Each time you place an order, you pick the flowers you want, you set your budget, and you choose the date you want the flowers delivered.
This is a great service when sending flowers to people who live far away, or if it’s for a ‘one-time’ delivery.

Cons:

The cost of delivery is an additional cost on top of what you spend on your flowers.
Every time you want a flower delivery, you need to spend the time placing the order.

Definition of a flower subscription box service:

A flower subscription box service offers you the opportunity to sign up for a recurring delivery of fresh flowers. While there are difference in the specific details of how each flower subscription box service runs their business, there are general concepts they all follow.

Details of how the flower subscription box service works:

1 - One time sign up. You sign up one time to receive recurring deliveries, saving you time and effort.

2 - Prearranged delivery date. There’s a certain day of the week when flower boxes are delivered to your area. You can’t choose the day but you can choose weekly, bi-weekly, or monthly deliveries. With a regular schedule like this you always know exactly when your flowers will arrive.

3 - No middle man. The subscription service buys the flowers straight from the grower, boxes them up and delivers to you. Having no middle man keeps the costs down.

4 - Seasonal product. The business picks what flowers will be delivered each week depending on the season and what is available. While this means you have no say in what flowers you receive, you do get to enjoy the element of surprise when you open your box.

5 - Local product. Using local product ensures when the flowers arrive they are as fresh as can be.

6 - Flowers arrive in a box. As the flowers are not already in a vase when they arrive, you get the chance to be creative arranging the flowers.

7 - Adjust your schedule. If you need to, most flower subscription services will allow you to skip a week or put your plan on hold for a specific amount of time.

My experience with a flower box subscription business:

In April 2020, I tried the flower subscription box service in my area. It was easy to sign up for, the cost was reasonable, delivery was on time, and the flowers were fresh just like they promised.

After a few deliveries, I did decide to cancel the service. While I was really pleased with everything and never had any problems (not even with cancelling the service), I really missed the hands-on experience of going to my local flower shop, seeing what they had available, and choosing the exact flowers I wanted.

While I prefer shopping for flowers in person, for those of you who want (or need) something more convenient, I would definitely recommend giving a flower subscription box business a try.