5 Reasons Why You Should Get To Know Your Florist

The new year is a great time to start a healthy habit. This year I’m encouraging you to improve your well-being by having a flower-filled year. Scientific research has proven that having flowers around you will boost your mood, brighten your environment, decrease your anxiety, improve your sleep, increase your productivity and strengthen your memory. 

My goal is to provide you with a year’s worth of information and inspiration on all things floral, to help you be successful with your resolution.

To be able to keep your resolution for  a whole year, you need to be interested in what you’re doing and why you’re doing it. For the month of January, I’m going to share with you things I’ve learned over the years that will make buying flowers as easy and engaging for you as possible.

Why you should get to know your florist:

One of the best things you can do is get to know your local florist. A good florist can offer their customers so much, but a strong relationship with their customers is also really important for the florist. 

Benefits for florist:

 1 -  Loyal customers: Florists want to create loyal customer relationships. Their biggest means of marketing is often word-of-mouth, so if you’re happy with their service, you’ll tell your family and friends, creating new customers for them.

2 - Less waste: Florists have to stock their shop with fresh flowers - a perishable product. There’s nothing worse for them than to have unsold inventory that has to be thrown out - they’re basically just throwing money away. If a florist has strong relationships with her customers, she gets to know what and when they’ll buy flowers, helping her make the best choices possible when purchasing from her buyers. 

Benefits for customers: 

1 - Gain knowledge: Florists are a great resource for  your flower-related questions. If they don’t already know the answer to your question, they should be able to find it for you. They’re also able to share with you  tips and tricks on how to keep your flowers looking as fresh as possible for as long as possible. 

2 - Help with decision making: If you’re not sure what flowers you want to buy, your florist will be able to give you recommendations. They know what’s in season, how to style them and can work within your budget.

3 - Be informed: If you cultivate a relationship with your florist they’ll be able to contact you when your favourite flowers come to the store, or remind you when there’s important events in your life when you’ll want to make a floral purchase.

4 - Source for specialty items: If you have a special flower you’d like but it’s not local, a florist should be able to source it for you.

5 - Delivery taken care of: Florists are able to arrange for local delivery. If you want to send something to a location further from home, they’ll be able to assist you with a local florist in that area.

Top tip:

Make sure you ask your florist which day they have flowers delivered to their shop. Then you’ll be able to have the widest selection to choose from and the freshest flowers possible.